Merchandising in retail stores helps to link sales and marketing on the enterprise front end. It also links supply chain at the back end. Think of retail merchandising as the element that tells the marketer in a retail store about the four most important things;
- What to sell?
- Where to sell?
- Where to sell?
- Who to sell to?
Once you understand these four W’s, it becomes easy to balance positive client’s experience, the inventory, and how to meet future clients’ needs in the best way. The following are the main strategies to help retailers succeed in retail merchandising.
Top three retail merchandising strategies for your store
- Carefully balance the fulfillment channels
When you visit top retailers, the main focus of their visual merchandising is helping shoppers identify and pick the items they want. They ensure that the store has the right signage and items used together are positioned in the same area. This means that people looking for tea pots will get cups on the adjacent shelf.
- Make sure to turn products into art
Every item in your retail store can easily be paired with a unique type of art. Art work helps to draw customers into specific areas, ensures the products are memorable, and provokes instant emotional connection. If you want to drive higher sales and profitability, consider attaching a story that clients can easily identify with.
- Use lighting to highlight the most important parts of an item
Careful selection and use of lighting can help to bring out the strong parts of a product. For example, luxury merchandising stores should use special lighting that brings out the special metals used in specific sections of the products. Even clients who had thought that the items were ordinary will easily discover the additional strengths and commit to purchase.